A 13 piece, 6 look mini-collection, with an additional 4 piece accessory collection inspired by grunge, motorcycles, gold miners and concieved to honour the history of denim.
Focused on sustainability, this collection is made from thrifted deconstructed denim jeans, jackets, overalls & rugged leather jackets - sourced locally in NYC, and upcycled to prevent them from ending up in landfills.
These upcycled and deadstock materials were customised in-house, by hand through tea-dyeing, rust-dyeing, bleaching and distressing.
CUIR is a luxury RTW brand idea, meant to create one-of-a-kind, well-crafted, androgynous slow fashion, complete with a lookbook, line sheet, brand and market information and an editorial shoot.
CUIR is cut to survive the end of the world.
By Aditi Srivastava, Peleg Asulin, Grace Hagner & Ady Deshmukh.
